eCommerce for manufacturers: Shirts on the bar

E-commerce for manufacturers and brands

Flexible omnichannel services for the B2C market

Cultivation of B2C distribution channels

If manufacturers sell their products directly to end customers via their own online shop or store instead selling them to distributors, they can achieve higher margins, increase their sales and strengthen their relationship with customers. Selling directly via e-commerce poses different challenges for manufacturers than traditional B2B business. Consumers want to be addressed in a targeted manner, obtain information easily and complete purchase processes quickly and simply. Accordingly, well-structured and detailed product information, high-quality image and video material and convenient and secure payment are important prerequisites for entry into e-commerce. Customer loyalty programmes or vouchers also play a greater role.

Furthermore, new logistical requirements await companies when switching from B2B to B2C sales: Customers don’t buy pallets but individual products; they want their needs to be met in real time, think less seasonally, return products and expect customer service, such as in the form of an advice hotline. IT systems also need to be upgraded – manufacturers not only need the online shop itself for successful e-commerce, they also need omnichannel software for order and warehouse management, a CRM system, a PIM system for managing and providing all product data and a business intelligence tool.
 

MOVEX: omnichannel software

MOVEX provides you with all the IT systems you need to get off to successful start on the B2C market. Whether it be an online shop, store system or comprehensive inventory management, with the internationally proven omnichannel software MOVEX, you can quickly and easily enter the end customer business.

Serve your end customers with your own shop

Manufacturers can present their entire product range, create brand experiences and address customers in a targeted manner with their own shop. Among other things, customers expect intuitive usability, multi-lingual and multi-device support as well as extensive payment functions. Central master data and item administration is a must-have component as is a functional front end. Flexible backend products for order entry with integrated CRM and connected warehouse management also help to ensure smooth business processing.

Online shop of a manufacturer
Customer in a flagship store of a jeans manufacturer

Sell your products in a flagship store

In a physical store, retailers can make personal contact with their customers. Using central software management, they can also link the store to the online shop and use a common inventory management system. Mobile-commerce solutions at the POS and allowing customers to redeem mobile coupons improve the shopping experience even more.

Do you have any questions about e-commerce solutions?

Chuck Yao – Sales Manager OSP Taipei

Chuck Yao, Sales Manager

T + 886 2 2557 1709 ext. 309
M + 886 922 561 213
sales@osp.com.tw

Marcus Müller - Account Manager

Marcus Müller, Account Manager

T +49 40 881 9022 22
M +49 151 207 615 87
sales@osp.de